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Sold outBambooless dhoop sticks
Regular price Rs. 199.00 INRRegular price -
Sold outBhimseni camphor
Regular price Rs. 100.00 INRRegular price -
Sold outSugandhit Havan Samagri
Regular price Rs. 100.00 INRRegular price
✦ FROM THE BANKS OF THE GANGA ✦
Your Puja.
Finally Pure.
Every ritual deserves truth. We source, verify, and deliver puja samagri that is free from adulteration — so your offerings reach the divine exactly as they should.
The Four Pillars of Pure Devotion
We built The Aum Co. on a single conviction — that adulterated puja samagri is a betrayal of your devotion.
Lab-Verified Purity
Every product we sell is third-party tested against BIS standards. You receive a batch report, not just a promise. No camphene confusion. No hexamine contamination.
Transparent Sourcing
We know exactly where every ingredient comes from. Our camphor originates from verified distilleries. Our ghee from certified cow dairies.
Sacred Intention
We are not just a products company. We are a devotional infrastructure company. Every item is designed to deepen your practice.
Rooted in Rishikesh
Born at the foot of the Himalayas, on the banks of the Ganga. Rishikesh is not just our address — it is our standard.
Most Camphor Burns With Chemical Toxins.
The camphor on your puja thali — the one you light every morning before your god — likely contains hexamine, a synthetic compound used as an industrial fuel. It burns cleanly enough to fool the eye. But it is not what you think it is.
This is not a fringe problem. It is the norm in India's puja samagri market. We built The Aum Co. to name it, and to fix it.
READ OUR PURITY COMMITMENT →All camphor tested against BIS IS 3584:2007 — India's official camphor purity standard
Zero hexamine, zero paraffin wax, zero synthetic binders across our entire range
Batch traceability — scan your product, see your lab report
Transparent supplier list — we tell you exactly where our ingredients originate
📍 RISHIKESH, UTTARAKHAND
Where the Ganga meets the mountain, and every morning begins with devotion.
✦ OUR ORIGIN ✦
Born in Rishikesh. Built for Every Hindu Home in India.
Rishikesh is the yoga capital of the world — but for us, it is something older and quieter than that. It is the city where devotion is not a lifestyle choice. It is the morning. It is the air. It is the river.
We started The Aum Co. here because we saw a specific problem: the puja items sold at most stores were adulterated. The camphor was synthetic. The dhoop sticks had chemical binders. The ghee diyas had no ghee.
We decided that India's daily devotees — the hundreds of millions of families who light a diya every morning — deserved a brand that stood for the truth. For purity as a non-negotiable.
READ OUR FULL STORY